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Leisure Travel: A Marketing Handbook
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A marketing book for travel professionals, Leisure Travel focuses primarily on the psychology of travel—why people travel and why they don’t, and how to reach and motivate them more effectively. This book emphasizes that to get a greater market share, the travel professional must understand the motivations, thoughts, and lifestyles of their important market segments; thereby ensuring that advertising and promotional dollars for their programs hit their intended targets. A sweeping perspective of the leisure travel industry, this book explains, through examples and real case scenarios, how to provide the best travel products targeted to the right audience, and with the best marketing messages. For managers and executives of marketing an
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Leisure Travel: A Marketing Handbook,
As someone who has been in the travel marketing business for almost 20 years, I found Plog’s book contained information which confirmed my past marketing strategy and presented some new and very revealing concepts as well. This is a “Must-Have, Must-Read” book for all travel marketing professionals. I give it my highest recommendations!
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|This is the best book on destination marketing ever written.,
As a travel professional with more than 30 years experience of tourism marketing I have never read a better book on destination marketing. Plog uses his more than 40 years of knowledge by mixing telling case studies with marketing theory. Some of the basic principles should be well known to practitioners, particularly the product life cycle of a destination but it is Stanley’s use of real world examples which brings the book to life. And to my fellow directors of tourism, just read page 150 and you will immediately understand how knowledgeable Stan is.
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