Singapore Airlines launches e-Magazine
SINGAPORE Airlines’ commitment to always operate more environmentally friendly.One of the breakthroughs made by launching a new e-Magazine into the entertainment system for the flight (inflight), Singapore Airlines, KrisWorld.
Senior Vice President of Product & Services Singapore Airlines, Tan Pee Teck said the collection of print media that already exist at this time will be added with 20 international magazine that offers broader access to customers of Singapore Airlines to get a quality reading.
“Singapore Airlines is the first airline to provide this unique feature into a fleet of Airbus A380 and Boeing 777-300ER equipped with in-flight entertainment system eX2 ™ Panasonic’s latest,” said Tan Pee Teck release received in Legal, Monday (9 / 5 /2011).
Tan Pee Teck, adding travel magazine of Singapore Airlines; KrisShop, catalog sales in Singapore Airlines, and KrisWorld, entertainment guides in Singapore Airlines was the first publications that appear as part of a pilot in July 2010. Starting this month, the choice will be expanded with the increase in international magazine publications such as The Economist, Bloomberg Businessweek, the Wall Street Journal Magazine, Prestige, and Elle Magazine.
“Through cooperation with SmarttPapers Aviation Pte Ltd, a private company based in Singapore, new applications using the document compression technology that is patented to reduce and change the contents of magazines and newspapers into the digital format integrated into in-flight entertainment system, ”he explained.
Singapore Airlines is also extending this initiative to other publications, including electronic paper (e-newspapers), electronic books (e-book), and the choice of international and local magazines wider. In addition, this online feature will be introduced gradually into the fleet of Airbus A330-300 and A340-500 Singapore Airlines.
“After the success of the experiment three publications Singapore Airlines, now we can proceed to the next level and offer electronic versions of various prestigious international publications as an additional choice in the selection of our flight. With this new electronic initiatives, customer Singapore Airlines will be able to enjoy the collection 20 magazines in high resolution from their comfortable seats, with an additional choice in the future, “he said.
Winston Wei, CEO SmarttPapers Aviation Pte Ltd added, “We are very pleased to work with Singapore Airlines in offering flights a revolutionary experience in this.”
“The initiative of the electronic magazine (e-Magazine) This new offer features, such as keyword search, personalized font sizes, auto-scrolling, and different zoom levels to assist the passengers to help read the magazine. In addition, passengers will be able to see more information about specific destinations when they read an article that is relevant, “he concluded.
